Meet Haruhi: Where Japanese Heritage and Science Meet
When Haruhi, a rising star in Japanese anti-aging skincare, came to us, they weren’t only looking for a new look. They were ready for the glow-up of their entire brand vibe! They don’t want to be that cream and bottle on the shelf–they want to be THE anti-aging experience.
It was (and has been) a jungle in the a world. With so many skincare lines promising miracles, how can a new skincare brand stand out? Haruhi had to, and we needed them to stay true to their Japanese roots, capture their science-backed skincare powers, and combine them with luxe vibes.
We transformed the brand from the inside out.
- The Logo Makeover: We redesigned the brand’s logo, keeping the Japanese heritage and making it dapper. For a chic touch, we hid Haruhi’s initials in the stylized Sakura blossom.
- Setting the Mood: We swapped the boring palette for shades and font styles that whisper “luxury” and “It’s spa day!” There’s nothing harsh, nothing trendy–only timeless beauty.
- Packaging Power: Haruhi’s products had to look and feel amazing in the hands and impress even before using them. Think about beautiful bottles, soft-touch boxes, and all that good stuff.
From being an ordinary skincare brand, Haruhi has become a luxury experience with a Japanese heart and high-tech brain. Basically, we took a great product and gave it that “wow” factor it deserved. They came to us for a makeover, and boy did we deliver.
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