Xiaomi’s 1000th Store: How We Made It Epic
Xiaomi wasn’t going to open its 1,000th Mi store with a quiet ribbon-cutting. They wanted a campaign that screamed, “This is the future of tech!”...and they wanted it fast. Our team had two months to make some magic.
The stores were awesome, don't get us wrong. But we have always believed that Xiaomi is more than just gadgets. They’re building that smart, connected world we see in sci-fi movies. Our campaign had to make that real for people.
We led the creative strategy, so we went full sci-fi cool. Our 3D campaign made Mi stores look like gateways and portals to a super-connected, tech-enhanced world. The visuals were futuristic, but we kept things grounded like Xiaomi.
We showcased the brand’s whole range of smart devices, highlighting those little moments where Xiaomi added that touch of awesomeness from morning to night.
The campaign was everywhere Xiaomi fans looked. We built that hype for store #1000! But this wasn’t only about making a pretty picture. We led the charge–brainstorming, project managing, and making sure those 3D designs matched the actual in-store experience.
It was a whirlwind, but that’s the Xiaomi way, right?
